Less plug, more play.
The previous site was built on WordPress, but unfortunately, it relied heavily on plugins for its functionality. This made updating the site cumbersome as the needs and approach to updating content was as diverse as the developers of the plugins. This caused constant confusion for the clients updating the site. If new staff were in place the learning curve again would provide a new problem to overcome. Some of the other issues that the plugins pose were SEO specific. One plugin made the URL have its name in the URL and affected the search for attorneys. One of the most widely used portions of a law firm website. In the age of SEO results, this issue was a big one to solve. Besides these problems, a redesign from a drab gray look to colorful vibrant design gave the site a fresh new look.
My contributions: Project estimate and proposal • Project timeline and management, including internal and external teams • User flow map designs • Wireframe designs • Conducted online and in-room meetings • Website design and art direction
Notable Project Detail
The attorney profiles can be updated in one backend location and placed in their respective practice groups giving the client ease of content updating. By tagging a news post with an attorney, their media gets automatically added to their bio page under presentations & publications.